Alternative 7 are a brand new British fashion label who's design inspiration is derived from the iconic history of London. Alternative 7 are urban in style laced with allot of London love. They create statement Tshirts which have 7 limited edition designs per collection ensuring the range has a unique edge and stays at the forefront of fashion.
Each design has an underlying rock element to them and use a variety of printing techniques such as holographic foils and metallic inks that bring each design to life. The tshirt shapes are easy to wear with low slung racer back vests and off the shoulder styling giving each tee a relaxed yet funky edge.
The team behind Alternative 7 are Catherine and Katie, Catherine brings a buying, manufacturing and production background whilst Katie is the one that brings the designs to life as the graphics side of the team. The reason behind starting the brand?....they found they were seeing allot of LA based tshirt brands and it suddenly dawned on them that there are virtually no t shirt brands out there promoting London - and thus Alternative 7 was born!!
Each Tshirt comes in fab Union Jack emblazoned draw string bag:
The tshirts are made from a fine jersey which makes them drape perfectly. The one above is a wide neck version which gives the wearer a really relaxed off the shoulder look. The design also makes it ideal for layering!!.
Their brand image is young, edgy and fun....not taking itself too seriously, yet oozes Brit cool. They launched their very first collection in February with a UK distributor and are currently on the look out for other London based sales agents along with international distributors.
This is exciting times for Alternative 7. Their new website has now gone live: http://www.alternative7.com and you can also find them on Twitter: http://www.twitter.com/Alternative7LDN
Fancy bagging one of these tee's before anyone else?? then follow my blog or Twitter for a chance to win one of these fab tee's. Competition details to follow soon....watch this space!!